What is Thought? Are they ethical? What are their clothes like?
Thought is a UK online retailer with a pretty big range. Although I wasn’t aware of them until recently, they started back in 1995 in Australia and changed their name from Braintree Clothing in 2017.
- Online only
- Ships to the UK
- Women and Men’s wear
- good on you rating Good
Is it ethical? Yes. Thought is an independent, organically grown business and as the name suggests they’ve put a lot of thought into sustainability and ethics.
So how are the clothes?
So I’ve only bought one thing from this shop so far!
My partner needed a new jumper and to stop him gathering another nylon item that would wear into holes at the armpits and develop an unnatural shiny luster after the first wash, I volunteered to help. I couldn’t find anything suitable at the obvious choices so I experimented with Thought. Much to my delight the item is made of beautiful, soft thick cotton and looks pretty smart.
I’ve only just started with this brand – can’t wait to invest in more.